Psychographic Clusters
TRENDIES - crave the admiration of their peers
EGOISTS - seek pleasure
PURITANS - wish to feel virtuous
INNOVATORS - wish to make their mark
REBELS - wish to remake their world in their own image
GROUPIES - just want to be accepted
DRIFTERS - not sure what they want
DROP-OUTS - shut commitments of any kind
TRADITIONALISTS - want things to stay as they are
UTOPIANS - want the world to be a better place
CYNICS - have to have something to complain about
COWBOYS - want easy money
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