Thursday 19 September 2013

Documentary L4

Psychographic Clusters


TRENDIES - crave the admiration of their peers

EGOISTS - seek pleasure

PURITANS - wish to feel virtuous

INNOVATORS - wish to make their mark

REBELS - wish to remake their world in their own image

GROUPIES - just want to be accepted

DRIFTERS - not sure what they want

DROP-OUTS - shut commitments of any kind

TRADITIONALISTS - want things to stay as they are

UTOPIANS - want the world to be a better place

CYNICS - have to have something to complain about

COWBOYS - want easy money

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