Monday, 23 September 2013

Critical Approached L3

Defining Audiences


Key Terms:


Mainstream - wide audiences, big budget, large distribution channels.

Demographics - cannot be changed, age, gender, race.

Selby - idea of the psychographic clusters.

Alternative - one audience, doesn't follow traditional film-making rules.

ABC1 C2DE - social class, high or low.

Stereotype - assumptions made on a person or a group of people without knowledge.

Psychographics - personality, things that can change.

Segmentation - groups for audiences.

Socio-economic - social class.

Niche - low budget, narrow audience, specific demographics. 

VAL's - Values Attitudes Lifestyles
                My primary: Striver. My secondary: Maker

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