Defining Audiences
Key Terms:
Mainstream - wide audiences, big budget, large distribution channels.
Demographics - cannot be changed, age, gender, race.
Selby - idea of the psychographic clusters.
Alternative - one audience, doesn't follow traditional film-making rules.
ABC1 C2DE - social class, high or low.
Stereotype - assumptions made on a person or a group of people without knowledge.
Psychographics - personality, things that can change.
Segmentation - groups for audiences.
Socio-economic - social class.
Niche - low budget, narrow audience, specific demographics.
VAL's - Values Attitudes Lifestyles
My primary: Striver. My secondary: Maker
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