Critical Approaches

Geo-demographics - Where you live. Profiling people based no where they live. Estimate the probable characteristics of people based on the pooled profile of all people living in a small area near a particular address. 

ACORN is the segmentation of the UK's population (postcodes and neighbourhoods) into 6 categories, 18 groups and 62 types, 3 of which are not private households. By analysing significant social factors and population behaviour, it provides precise information and in-depth understanding of the different types of people.